Lead Digital Content Writer

Do you have a passion for creating compelling and impactful content? Are you a natural leader with a knack for managing a team of writers? AT&T is looking for a Lead Digital Content Writer to join our dynamic and innovative team. As the Lead Digital Content Writer, you will be responsible for developing and executing a content strategy that aligns with our brand's voice and resonates with our target audience. We are seeking a highly motivated and experienced individual who can bring a unique perspective and elevate our digital content to the next level. If you possess strong leadership skills, excellent writing abilities, and a deep understanding of digital marketing, we want to hear from you!

1. Develop and execute a comprehensive content strategy that aligns with the company's brand voice and resonates with the target audience.
2. Lead a team of writers by providing direction, feedback, and guidance to ensure high-quality and impactful content creation.
3. Collaborate with cross-functional teams, including marketing, design, and product, to ensure content is aligned with business goals and objectives.
4. Conduct research and stay up-to-date with industry trends and best practices to continuously improve and innovate content strategy.
5. Create and maintain a content calendar to ensure timely delivery of content across various digital platforms.
6. Write and edit engaging and high-quality content for various digital channels, including but not limited to websites, social media, email marketing, and blogs.
7. Develop and implement SEO strategies to increase organic traffic and improve search engine rankings.
8. Monitor and analyze content performance using data and metrics to inform future content strategy.
9. Ensure all content is consistent with brand guidelines and maintains a cohesive brand voice.
10. Train and onboard new writers, providing them with the necessary tools and resources to create high-quality content that meets brand standards.
11. Manage and prioritize multiple projects simultaneously, ensuring deadlines are met and quality is maintained.
12. Continuously evaluate and improve content processes and workflows to increase efficiency and productivity.
13. Collaborate with external agencies and freelancers to supplement content creation as needed.
14. Act as a brand ambassador and uphold company values and standards in all content produced.

According to JobzMall, the average salary range for a Lead Digital Content Writer in Atlanta, GA, USA is between $60,000 and $80,000 per year. This salary range can vary depending on factors such as the company, industry, experience, and skills of the individual. Some companies may also offer additional benefits such as bonuses, commission, and stock options. It is important to research the specific company and their compensation package to get a more accurate salary estimate.

AT&T Inc. is an American multinational conglomerate holding company headquartered at Whitacre Tower in Downtown Dallas, Texas. AT&T Communications, LLC is a subsidiary of AT&T that focuses on wireline, wireless, digital television, satellite television, fixed line telephone, mobile phone, broadband, home security, IPTV, OTT services, network security, and pay television offerings, as well as business applications.