Marketing Operations Manager

Build, scale, and maintain the systems and processes in our Martech stack, including, but not limited to, Salesforce, Pardot, Einstein, Salesloft, ZoomInfo, Google Analytics, Falloze, 6sense, Uberflip, Drift, and more. Oversee the lead lifecycle and ensure each stage in the ABM funnel is operationalized and optimized through the use of both technology and clearly defined processes. Perform data cleansing and enrichment activities. Develop and improve multi-touch attribution models and frameworks to assign credit for traffic and conversions across a variety of Marketing channels and touchpoints. Track conversion rates from all lead sources, report on progress and make ongoing recommendations for improvements based on data. Meet regularly with Demand Generation and Sales Operations to monitor and optimize lead quality through the funnel.

According to JobzMall, the average salary range for a Marketing Operations Manager in 230 W Monroe St, Chicago, IL 60606, USA is $71,000 to $93,000 per year. This range may vary depending on the employer, experience, qualifications, and other factors.

Aprimo is a United States-based company that develops and sells marketing automation software and digital asset management technology for marketing and customer experience departments in enterprise organizations. Its software is designed to help manage the behind-the-scenes activities involved in marketing.