Director - Global Advertising

This individual will be responsible for creating engaging and impactful content to create love and consideration for the American Express brand. This person will oversee the process from creative brief to production to shaping comms strategy through to in-market deployment and optimization of content to reach prospects at the right time in the right channel. Leverage insights and data to craft creative briefs. Lead the development and execution of effective marketing communications against a diverse range of Enterprise brand initiatives with a roster of agencies across paid, owned, and earned channels. Partner with key stakeholders and Agency teams to evolve and shape Amex’s Social Media strategy. Create clear messaging architectures and frameworks to ensure communications deliver against the Amex brand strategy. Leverage customer insights and in market results to create, evaluate and adjust creative strategies and campaign elements to drive business results.

According to JobzMall, the average salary range for a Director - Global Advertising in 200 Vesey St, New York, NY 10080, USA is $136,000 - $170,000. This range is based on the salaries of similar positions in the same area and may vary depending on experience and qualifications.

American Express Co. operates as a global services company, which engages in the provision of credit card, financial, and global travel services. It operates through the following business segments: U.S. Card Services, International Card Services, Global Commercial Services, Global Network & Merchant Services, and Corporate.