Analyst-Paid Search Activation and Enablement

Are you a highly analytical and results-driven individual with a deep understanding of paid search activation and enablement? Are you looking for a dynamic and challenging role that combines your passion for data and marketing? If so, we have an exciting opportunity for you at American Express as an Analyst for Paid Search Activation and Enablement. As a part of our digital marketing team, you will play a crucial role in driving the success of our paid search campaigns. We are seeking a motivated and detail-oriented professional with a strong background in paid search, excellent communication skills, and a desire to continuously learn and improve. Join us in our mission to deliver exceptional results and make a meaningful impact on our customers' lives.

1. Develop and execute paid search strategies to drive customer acquisition and revenue growth.
2. Monitor and optimize paid search campaigns to achieve key performance metrics, such as click-through rate, conversion rate, and return on ad spend.
3. Conduct thorough keyword research, ad copy testing, and bid management to ensure maximum effectiveness of paid search campaigns.
4. Collaborate with cross-functional teams to develop and implement landing page optimization strategies and improve overall campaign performance.
5. Analyze data and provide actionable insights to inform decision-making and drive continuous improvement of paid search campaigns.
6. Stay up-to-date with industry trends and best practices in paid search to identify new opportunities and improve campaign performance.
7. Work closely with external partners, such as search engine platforms and agencies, to stay informed on updates and new features that could impact campaign performance.
8. Communicate campaign performance and key insights to stakeholders at all levels, including senior management.
9. Develop and maintain dashboards and reports to track key performance metrics and provide regular updates to the team.
10. Identify and troubleshoot any technical issues or discrepancies in paid search campaigns, working closely with the technical team to resolve them.
11. Train and mentor junior team members on paid search best practices and strategies.
12. Collaborate with other marketing teams to ensure alignment and consistency in messaging and branding across all digital channels.
13. Take ownership of projects and initiatives to drive innovation and continuously improve the paid search program.
14. Maintain a strong understanding of the company's products and services to effectively promote them through paid search campaigns.
15. Adhere to company policies and procedures, including compliance with data privacy regulations and brand guidelines.

According to JobzMall, the average salary range for a Analyst-Paid Search Activation and Enablement in New York, NY, USA is $60,000-$80,000 per year. This can vary depending on the specific company, years of experience, and other factors such as education and skills.

American Express Co. operates as a global services company, which engages in the provision of credit card, financial, and global travel services. It operates through the following business segments: U.S. Card Services, International Card Services, Global Commercial Services, Global Network & Merchant Services, and Corporate.