Analyst - New Member Acquisition Marketing
Support the Personal Card Annual Credit program, including performance reporting and marketing channel management. Partner closely with internal and external partners to effectively drive scalable growth through new paths to acquisition and identify areas of opportunity for prospect innovation. Develop and manage go-to-market strategies and execution for acquisition campaigns via proprietary platforms. Continuously evaluate potential new capabilities or areas of innovation to incubate across acquisition channels to optimize the prospect experience. Manage the capabilities roadmap and lead conversations with internal partners, including technologies. Own forecasting, data analysis, and results reporting for assigned projects. Support Manager on strategic initiatives to support enterprise and acquisition goals.
Comfortable working in White Space / Undefined territory
Experience with external partner or agency management a plus
Strong knowledge of marketing process and campaign set up & execution a plus
Demonstrated ability to develop strong relationships and influence partners to drive results
Data Analysis
Forecasting skills
Great time management
Go-to-market strategies and execution
Performance reporting and marketing channel management
Motivated, self-directed and driven
Prioritizing skills
Multitasking Skills
Adaptability
Problem Solving Skills
Detail oriented and highly organized
Great communication skills
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American Express Co. operates as a global services company, which engages in the provision of credit card, financial, and global travel services. It operates through the following business segments: U.S. Card Services, International Card Services, Global Commercial Services, Global Network & Merchant Services, and Corporate.
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