Lead Economist, Campaign Measurement & Optimization
Are you a highly analytical and strategic thinker with a passion for driving business growth through data-driven insights? Do you thrive in a fast-paced and innovative environment? If so, Amazon's Campaign Measurement & Optimization team is looking for a talented Lead Economist to join our dynamic team. In this role, you will be the driving force behind the development and implementation of effective measurement and optimization strategies for our advertising campaigns. To excel in this position, you must possess a strong background in economics, a deep understanding of statistical methods, and the ability to translate complex data into actionable recommendations. If you're ready to make a significant impact on Amazon's advertising efforts, then we want to hear from you!
- Develop and implement effective measurement and optimization strategies for Amazon's advertising campaigns.
- Utilize economic principles and statistical methods to analyze large datasets and provide data-driven insights.
- Collaborate with cross-functional teams to identify key performance indicators and develop measurement plans.
- Apply advanced econometric techniques to evaluate the effectiveness of advertising campaigns and make informed recommendations for optimization.
- Communicate complex data and insights in a clear and concise manner to stakeholders at all levels.
- Stay up-to-date with industry trends and best practices in measurement and optimization to continuously improve campaign performance.
- Lead and mentor a team of economists to drive innovative solutions and foster a culture of continuous learning and development.
- Work closely with advertising partners to understand their business goals and provide strategic guidance on how to achieve them.
- Identify areas for process improvement and collaborate with other teams to implement changes.
- Demonstrate a high level of attention to detail and accuracy in all analyses and recommendations.
Advanced Degree In Economics Or A Related Field, With A Strong Background In Statistical And Econometric Analysis.
At Least 5 Years Of Experience In A Similar Role, Preferably In The Retail Or E-Commerce Industry.
Proficiency In Data Analysis And Modeling Tools, Such As Sql, R, Or Python.
Demonstrated Experience In Designing And Implementing Campaigns, As Well As Measuring And Optimizing Their Impact.
Excellent Communication And Collaboration Skills, With The Ability To Present Complex Data And Insights To Non-Technical Stakeholders.
Data Analysis
Market Research
Forecasting
A/B testing
Data Visualization
Statistical modeling
Performance metrics
Marketing Analytics
ROI analysis
Econometric Analysis
Campaign strategy
Communication
Conflict Resolution
Leadership
Multitasking
Time management
Interpersonal Skills
creativity
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Lead Economist, Campaign Measurement & Optimization in Irvine, CA, USA is $110,000 to $140,000 per year. This can vary depending on the specific company, experience level, and other factors. It is important to note that salaries can also include bonuses and other benefits.
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Amazon.com, Inc., is an American multinational technology company based in Seattle, Washington, that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. It is considered one of the Big Four technology companies along with Google, Apple, and Facebook.
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