Associate Manager, Digital Marketing

As a Product owner for enterprise Customer Care you will consult with Brand and Digital Marketing Services teams to understand current and future business needs. This may include using and expanding digital communication channels, using platforms for collection of relevant consumer data, Adult Tobacco Consumer (ATC) 21+ name generation, consumer age verification, e-commerce techniques and approaches. Improve existing and identifying new marketing technologies and other relevant needs (including alignment with consumer data privacy). Support development of key business insights to help guide digital marketing and ATC 21+ Customer Care strategies for operating companies. Influence and recommend engagement opportunities based on in-depth understanding of adult tobacco consumers. Lead and execute cross-functional digital marketing initiatives. Working with Legal, Finance and Information Services partners to secure resources and alignment. Analyze existing tools and capabilities to identify areas of opportunity, or to activate upon specific business initiatives. Identify relevant digital marketing technologies and associated providers or services in conjunction with internal procurement teams. Ensure potential ideas can be implemented in compliance with our current marketing practices.

According to JobzMall, the average salary range for a Associate Manager, Digital Marketing in 6601 W Broad St, Richmond, VA 23230, USA is approximately $54,000 to $76,000 per year.

Altria Group, Inc. is an American corporation and one of the world's largest producers and marketers of tobacco, cigarettes and related products.