Audience Marketing Specialist – Audience Management & Data Connectivity

Are you a data-driven marketing expert with a passion for connecting with audiences? Are you looking to join a dynamic and innovative team in the financial industry? If so, Ally Financial is seeking an Audience Marketing Specialist for our Audience Management & Data Connectivity department. In this role, you will be responsible for developing and executing strategies to reach and engage our target audience through data-driven tactics. We are looking for a highly motivated individual with a deep understanding of audience segmentation and data connectivity. If you are a creative problem-solver with a strong analytical mindset, we want to hear from you!

1. Develop and execute data-driven marketing strategies to reach and engage target audiences.
2. Utilize audience segmentation techniques to identify and target specific demographics.
3. Collaborate with cross-functional teams to gather and analyze data for audience insights.
4. Utilize data connectivity tools and platforms to effectively communicate with target audiences.
5. Create and manage audience profiles to ensure accurate and targeted messaging.
6. Monitor and analyze marketing performance metrics to optimize audience engagement.
7. Stay up-to-date on industry trends and best practices for audience targeting and data connectivity.
8. Collaborate with creative teams to develop compelling messaging and content for target audiences.
9. Work closely with sales and product teams to align marketing strategies with business objectives.
10. Conduct market research to identify new and emerging audience segments.
11. Identify and troubleshoot any issues related to data connectivity and audience targeting.
12. Continuously evaluate and improve audience marketing strategies based on data and insights.
13. Develop and maintain relationships with key stakeholders to ensure successful implementation of audience marketing initiatives.
14. Act as a subject matter expert on audience targeting and data connectivity for the organization.
15. Represent Ally Financial and the Audience Management & Data Connectivity department at industry events and conferences.

According to JobzMall, the average salary range for a Audience Marketing Specialist – Audience Management & Data Connectivity in Charlotte, NC, USA is $45,000-$70,000 per year. This salary range can vary depending on factors such as experience, qualifications, and the specific company or organization that the individual is working for.

Ally Financial provides financial services including car finance, online banking via a direct bank, corporate lending, vehicle insurance, mortgage loans, and an electronic trading platform to trade financial assets.