Leading the development of media plans, working with Allstate’s media advertising agencies. Reviewing and critiquing plans, securing necessary approvals for execution. Managing budgets by product line including billing/payment/internal accounting and direct billable buys. Facilitating some integrated marketing/media programs directly with media vendors. Facilitating the media execution for sponsorships including but not limited to college football, NCAA Basketball, Soccer, local, and in-market events. Managing media investment across all media platforms including TV, DRTV, Addressable TV, Radio, Digital channels, print, newspaper, mobile, outdoor. Acting as the liaison to the Esurance media team to control overlap and exposure. Developing direct relationships with media vendors; facilitates internal vendor meetings with broader teams.
7 or more years of related experience
Ability to build strong cross-functional relationships
Ability to effectively understand data, analyze results, draw insights and conclusions, and recommend appropriate actions
Ability to provide insightful feedback and make effective decisions
Time management competent
Analytical skills and aptitude
Strong negotiation skills
Media Strategy and Execution
Media research resources
Verbal communication
written communication
Organizational skills
Attention to detail
Problem-solving and resourcefulness
Multi-tasking
Flexible Approach
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The Allstate Corporation is an American insurance company that is in the United States.
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