
Paid Digital Channel Marketing Strategist
Alliance Data Systems is seeking an experienced and dynamic Paid Digital Channel Marketing Strategist to join our team. As a leading provider of data-driven marketing and loyalty solutions, we are looking for a highly skilled and motivated individual who can help us drive growth and success in our digital channels. In this role, you will have the opportunity to work with a talented team and utilize your expertise in digital marketing to develop and execute innovative strategies that will elevate our brand and drive customer engagement. If you are passionate about digital marketing and have a strong track record of success, we want to hear from you!
- Develop and implement effective and innovative digital marketing strategies to drive growth and success in our digital channels.
- Utilize data-driven insights to identify target audiences and optimize digital campaigns for maximum impact.
- Collaborate with cross-functional teams to align digital marketing efforts with overall business goals and objectives.
- Monitor and analyze performance metrics to continuously improve and optimize digital campaigns.
- Stay up-to-date with industry trends and best practices to ensure our digital marketing strategies are cutting edge.
- Manage and optimize paid digital channel budgets to meet or exceed KPIs and ROI goals.
- Work closely with creative teams to develop engaging and impactful digital assets and content.
- Utilize A/B testing and other methods to constantly improve and refine digital marketing efforts.
- Communicate and present digital marketing strategies and results to internal stakeholders and clients.
- Stay informed on industry regulations and guidelines to ensure compliance in all digital marketing efforts.
- Serve as a subject matter expert on all things related to digital marketing and provide guidance and support to team members.
- Maintain strong relationships with external partners and vendors to ensure seamless execution of digital campaigns.
- Collaborate with sales and business development teams to identify new opportunities and drive customer engagement.
- Continuously evaluate and identify new and emerging digital platforms and channels to expand our reach and impact.
- Cultivate a culture of innovation and excellence within the digital marketing team.
Bachelor's Degree In Marketing, Communications, Or A Related Field
Minimum Of 3 Years Experience In Digital Marketing, Specifically In Paid Channels Such As Ppc, Display Advertising, And Social Media Advertising
Strong Understanding Of Digital Marketing Analytics And Ability To Use Data To Inform Strategy And Decision Making
Experience With Managing Large Budgets And Driving Roi Through Paid Digital Channels
Excellent Project Management Skills And The Ability To Work Collaboratively With Cross-Functional Teams To Execute Campaigns And Initiatives.
Data Analysis
Market Research
Content Creation
Social media management
Email Marketing
Customer segmentation
Campaign optimization
PPC Advertising
brand positioning
Conversion Rate Optimization
Seo Strategy
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
creativity
Attention to detail
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Paid Digital Channel Marketing Strategist in Columbus, OH, USA is $60,000 to $90,000 per year. However, this can vary depending on factors such as experience, education, and the specific industry or company the strategist is working for. Additionally, bonuses and commissions may also be included in the overall compensation package.
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Alliance Data Systems Corp. engages in the provision of data-driven and transaction-based marketing and customer loyalty solutions. The company operates through the business segments: LoyaltyOne, Epsilon, and Private Label Services and Credit. The LoyaltyOne segment provides marketing services and also designs, builds, and maintains both standalone loyalty programs for individual clients, and coalition loyalty programs, including the AIR MILES Reward Program. Alliance Data is now BreadFinancial.

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