Albertsons

Liquor Sales Merchandising & Marketing Department Specialist

Albertsons

Pleasanton, CA, USA
Full-TimeDepends on ExperienceMid-LevelBachelors
Job Description

Are you passionate about the fast-paced world of liquor sales and marketing? Do you have a keen eye for merchandising and a knack for creating successful marketing campaigns? Albertsons is seeking a dynamic and driven individual to join our Liquor Sales Merchandising & Marketing Department as a Specialist. In this role, you will have the opportunity to showcase your skills and make a significant impact on the success of our business. We are looking for someone with a strong background in liquor sales and marketing, who is dedicated, detail-oriented, and able to thrive in a collaborative team environment. If this sounds like you, we would love to hear from you!

  1. Develop and implement creative and effective marketing campaigns to promote liquor sales in our stores.
  2. Conduct market research to identify trends and consumer preferences in the liquor industry.
  3. Collaborate with cross-functional teams to ensure cohesive and consistent brand messaging across all marketing efforts.
  4. Manage and maintain relationships with liquor suppliers and vendors to secure promotional opportunities and discounts.
  5. Monitor and analyze sales data to make informed decisions on marketing strategies and product placement.
  6. Stay up-to-date on industry trends, competitors, and market conditions to inform marketing and merchandising decisions.
  7. Create visually appealing and strategically placed displays to drive sales and increase brand awareness.
  8. Train and educate store employees on product knowledge and merchandising techniques to ensure consistency and quality in all liquor sales.
  9. Coordinate and execute in-store events and tastings to promote new products and engage customers.
  10. Monitor and track marketing budget to ensure all campaigns are within allocated funds.
  11. Collaborate with our advertising and creative team to develop effective marketing materials, including print ads, social media content, and email campaigns.
  12. Conduct regular store visits to ensure compliance with merchandising and marketing standards.
  13. Continuously evaluate and improve marketing strategies based on sales performance and customer feedback.
  14. Assist in the development of sales forecasts and budgets for the liquor department.
  15. Represent the company at industry events and conferences to network and stay current on industry trends.
Where is this job?
This job is located at Pleasanton, CA, USA
Job Qualifications
  • Bachelor's Degree In Marketing, Business Administration, Or A Related Field.

  • Minimum Of 2 Years Of Experience In Retail Merchandising And Sales, Preferably In The Liquor Industry.

  • Strong Understanding Of Market Trends And Consumer Behavior In The Liquor Industry.

  • Excellent Communication And Interpersonal Skills To Effectively Interact With Vendors, Store Personnel, And Customers.

  • Proficiency In Microsoft Office And Experience With Marketing Software And Tools, Such As Adobe Creative Suite And Google Analytics.

Required Skills
  • Inventory Management

  • Market Research

  • Product knowledge

  • customer service

  • Brand management

  • Visual merchandising

  • Marketing Campaigns

  • Retail analytics

  • Sales strategies

  • Promotional Events

  • Merchandising Techniques

Soft Skills
  • Communication

  • Conflict Resolution

  • Emotional Intelligence

  • Leadership

  • Time management

  • creativity

  • Teamwork

  • Active Listening

  • Adaptability

  • Problem-Solving

Compensation

According to JobzMall, the average salary range for a Liquor Sales Merchandising & Marketing Department Specialist in Pleasanton, CA, USA is $45,000 to $60,000 per year. The exact salary may vary depending on factors such as experience, company size, and job responsibilities. Additionally, the salary may also include bonuses, commissions, and other benefits.

Additional Information
Albertsons is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Required LanguagesEnglish
Job PostedAugust 27th, 2024
Apply BeforeMay 22nd, 2025
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About Albertsons

Albertsons Companies LLC is an American grocery company from coast to coast, founded in beautiful Boise, Idaho, just a few miles from Joe Albertson's original store.

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