
Social Analytics & Insights Manager
"Are you passionate about understanding and leveraging data to drive business growth? Do you have a keen eye for identifying trends and insights in the ever-evolving world of social media? If so, we have an exciting opportunity for you as a Social Analytics & Insights Manager at Adobe. We are seeking a highly skilled and analytical individual to join our team and help us optimize our social media strategy through data-driven insights. As the Social Analytics & Insights Manager, you will play a crucial role in shaping our social media presence and driving impactful business decisions. If you have a strong background in social media analytics and a knack for storytelling through data, we invite you to apply and be a part of our dynamic and innovative team at Adobe."
- Collect and analyze data from various social media platforms to identify trends, patterns, and insights that can inform business decisions.
- Develop and maintain regular reporting on social media performance, including key metrics and KPIs, to provide actionable insights to cross-functional teams.
- Create and implement strategies to optimize social media performance based on data-driven insights.
- Collaborate with cross-functional teams to develop and execute social media campaigns that align with business objectives.
- Stay updated on industry trends and changes in social media algorithms to inform social media strategy.
- Utilize data visualization tools to present complex data in a clear and compelling manner.
- Monitor and track competitor social media activity and provide insights to inform our own strategy.
- Identify and recommend new tools and technologies to improve social media analytics and reporting.
- Train and educate team members on social media analytics best practices and tools.
- Work closely with marketing, communications, and sales teams to ensure social media efforts are aligned with overall business goals.
- Collaborate with internal stakeholders to define and measure social media success metrics.
- Manage and maintain relationships with external vendors and partners related to social media analytics and insights.
- Develop and present regular reports and presentations to senior management on social media performance and insights.
- Continuously evaluate and improve social media measurement methodologies and processes.
- Lead and mentor a team of social media analysts to ensure high-quality and timely delivery of insights and reports.
Bachelor's Degree In Marketing, Business, Or Related Field
Minimum Of 5 Years Of Experience In Social Media Analytics And Insights
Proficient In Social Media Monitoring Tools And Platforms, Such As Adobe Analytics, Google Analytics, And Hootsuite
Strong Analytical And Critical Thinking Skills, With The Ability To Interpret Complex Data And Provide Actionable Insights
Excellent Communication And Presentation Skills, With The Ability To Effectively Communicate Findings And Recommendations To Various Stakeholders.
Social Media
Data Analysis
Market Research
Reporting
Audience segmentation
Strategy development
Competitive analysis
consumer insights
performance tracking
Influencer Management
Trend Monitoring
Campaign Evaluation
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
creativity
Critical thinking
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Social Analytics & Insights Manager in San Francisco, CA, USA is between $100,000 and $130,000 per year. This can vary depending on factors such as the size and industry of the company, as well as the individual's level of experience and education. Some companies may offer additional benefits and bonuses, which can also affect the overall salary range.
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Adobe Systems, Inc. engages in the provision of digital marketing and digital media solutions. It operates through the following segments: Digital Media, Digital Marketing, and Print and Publishing. The Digital Media segment offers creative cloud services, which allow members to download and install the latest versions of products, such as Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro, Adobe Photoshop Lightroom and Adobe InDesign, as well as utilize other tools, such as Adobe Acrobat. The Digital Marketing segment offers solutions, including analytics, social marketing, targeting, media optimization, digital experience management, and cross-channel campaign management, as well as premium video delivery and monetization. The Print and Publishing segment offers legacy products and services for eLearning solutions, technical document publishing, web application development, and high-end printing.

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