Search Engine Marketing Specialist

At Adobe, we are looking for a talented Search Engine Marketing (SEM) Specialist to join our team. This is an exciting opportunity for an experienced SEM expert to make a meaningful contribution to our company. We are looking for someone who is passionate about the power of digital marketing, and who can develop and execute successful campaigns to drive customer engagement and business growth. The ideal candidate will have a solid understanding of SEO, SEM, display and social media, and be able to leverage insights to inform strategies and tactics.The successful candidate should have a minimum of 5 years’ experience in SEM, along with a bachelor’s degree in marketing, communications, or a related field. They should also have a demonstrated track record of successful campaign execution and measurement. Moreover, the ideal candidate should show excellent communication and presentation skills, and be able to work effectively with cross-functional teams. If you are a results-driven professional with a passion for digital marketing, we would love to hear from you.

Responsibilities:

1. Develop and execute successful campaigns to drive customer engagement and business growth.
2. Leverage insights to inform strategies and tactics.
3. Monitor and evaluate search engine optimization (SEO) and search engine marketing (SEM) performance metrics.
4. Track and report on the success of campaigns and make recommendations for improvement.
5. Manage and optimize paid search campaigns.
6. Research and analyze competitor strategies and tactics.
7. Manage relationships with vendors and partners.
8. Create and implement strategies to increase website traffic.
9. Collaborate with cross-functional teams to ensure successful campaign execution and measurement.
10. Prepare reports and present them to key stakeholders.

According to JobzMall, the average salary range for a Search Engine Marketing Specialist in New York, NY, USA is approximately $63,000 to $87,000 per year. This range is based on salaries reported by Indeed.com and Glassdoor.com.

Adobe Systems, Inc. engages in the provision of digital marketing and digital media solutions. It operates through the following segments: Digital Media, Digital Marketing, and Print and Publishing. The Digital Media segment offers creative cloud services, which allow members to download and install the latest versions of products, such as Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro, Adobe Photoshop Lightroom and Adobe InDesign, as well as utilize other tools, such as Adobe Acrobat. The Digital Marketing segment offers solutions, including analytics, social marketing, targeting, media optimization, digital experience management, and cross-channel campaign management, as well as premium video delivery and monetization. The Print and Publishing segment offers legacy products and services for eLearning solutions, technical document publishing, web application development, and high-end printing.