
Principal Digital Strategist, Content Strategy
We are looking for an experienced Principal Digital Strategist, Content Strategy to join Adobe’s Digital Experience team. This is an exciting opportunity for a creative problem-solver with a passion for content strategy and digital marketing to lead an innovative and cutting-edge team.As the Principal Digital Strategist, Content Strategy, you will be responsible for developing and executing best-in-class digital strategies to support Adobe’s content efforts. You will collaborate with the creative and product teams to develop and promote innovative content initiatives across multiple channels.We are looking for a highly motivated individual with the demonstrated ability to develop and implement successful content strategies. The ideal candidate will have a minimum of seven years of content strategy and digital marketing experience, and an extensive understanding of the digital media landscape. You should also have a Bachelor’s degree in marketing, communications, or a related field.If you have a passion for content and digital marketing and are looking for an exciting new opportunity, we would love to hear from you.
Responsibilities:
- Develop and execute best-in-class digital strategies to support Adobe’s content efforts.
- Collaborate with the creative and product teams to develop and promote innovative content initiatives across multiple channels.
- Leverage data and analytics to develop strategies that optimize content performance.
- Monitor and report on the success of content strategies and make adjustments as needed.
- Monitor the digital media landscape and identify trends and opportunities for content optimization.
- Develop and manage relationships with external vendors and partners.
- Stay up to date on industry trends and best practices in content strategy and digital marketing.
- Ensure all content initiatives adhere to Adobe’s brand standards and guidelines.
- Manage the budget and resources associated with content initiatives.
And Problem-Solving Skills
Critical Thinking
Excellent Analytical
Knowledge Of Adobe Creative Suite Products And Services
Strong Knowledge Of Digital Marketing And Content Strategy
Ability To Develop
Implement
And Measure Digital Strategies
Ability To Effectively Manage Multiple Projects And Stakeholders
Proven Track Record Of Successfully Executing Digital Strategies
Understanding Of Search Engine Optimization (Seo) Practices
Ability To Develop Landing Pages And Content That Drive Engagement
Advertising
Project Management
Social Media
Content Creation
A/B testing
Digital Marketing
SEO
Automation
Analytics
UX/UI
Branding
Conversion optimization
storytelling
digital transformation
Audience Engagement
Communication
Leadership
Time management
Interpersonal Skills
creativity
self-motivation
Organizational skills
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Principal Digital Strategist, Content Strategy in New York, NY, USA is between $125,000 and $157,000 per year. This salary range may vary depending on a person's experience, qualifications, and other factors.
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Adobe Systems, Inc. engages in the provision of digital marketing and digital media solutions. It operates through the following segments: Digital Media, Digital Marketing, and Print and Publishing. The Digital Media segment offers creative cloud services, which allow members to download and install the latest versions of products, such as Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro, Adobe Photoshop Lightroom and Adobe InDesign, as well as utilize other tools, such as Adobe Acrobat. The Digital Marketing segment offers solutions, including analytics, social marketing, targeting, media optimization, digital experience management, and cross-channel campaign management, as well as premium video delivery and monetization. The Print and Publishing segment offers legacy products and services for eLearning solutions, technical document publishing, web application development, and high-end printing.

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