
Marketing Analyst - Digital Experience
Act as a business partner to teams within marketing to understand, analyze, and provide quantitative insight into their business. Analyze data related to lead and opportunity conversions, the accuracy of opportunity stages/probability, sales and marketing funnel velocity, and achievement against targets. Work with mass amounts of marketing touchpoints to determine the success of marketing assets and campaigns. Perform ad hoc analyses and data investigation/discovery to identify and/or explain business and marketing trends or anomalies. Work tightly with marketing operations team to define data required to perform desired analyses and development of data processes to deliver required data. In this role, you will work closely with the marketing leadership & team to define fact-based reporting, analysis and analytical models to be used to produce improved results.
Proven track record of using SQL or similar query languages to work with large data sets
Experience working with Marketing Automation or CRM systems
Experience working clickstream or digital analytics systems.
Knowledge of standard methodologies in B2B marketing, demand generation, lead conversion, and lead nurturing management
Python
Tableau
R
PowerBI
Digital Analytics
Demand Generation
Time Management Skills
Lead nurturing management
Process Improvement
Communication Skills
Problem Solving Skills
Detail Oriented and Organized
Multi tasker
Flexibility and adaptability
According to JobzMall, the average salary range for a Marketing Analyst - Digital Experience in 11501 Domain Dr, Austin, TX 78758, USA is between $60,000 and $90,000. This range may vary depending on the experience level of the analyst and the specific job requirements.
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Adobe Systems, Inc. engages in the provision of digital marketing and digital media solutions. It operates through the following segments: Digital Media, Digital Marketing, and Print and Publishing. The Digital Media segment offers creative cloud services, which allow members to download and install the latest versions of products, such as Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro, Adobe Photoshop Lightroom and Adobe InDesign, as well as utilize other tools, such as Adobe Acrobat. The Digital Marketing segment offers solutions, including analytics, social marketing, targeting, media optimization, digital experience management, and cross-channel campaign management, as well as premium video delivery and monetization. The Print and Publishing segment offers legacy products and services for eLearning solutions, technical document publishing, web application development, and high-end printing.

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