Lifecycle Marketing Manager

Are you a creative and data-driven marketer with a passion for creating personalized customer experiences? Do you have a knack for developing strategies that drive customer retention and engagement? If so, we have an exciting opportunity for you as a Lifecycle Marketing Manager at Adobe. As a key member of our marketing team, you will be responsible for developing and executing lifecycle marketing programs that drive revenue and customer loyalty. We are looking for a highly motivated individual with a strong understanding of marketing automation and a track record of success in developing and implementing lifecycle marketing campaigns. If you're ready to take your career to the next level and join a dynamic company at the forefront of digital marketing, then we want to hear from you!

• Develop and execute effective lifecycle marketing programs that align with company goals and drive revenue growth.
• Create personalized and targeted customer experiences through the use of data and analytics.
• Utilize marketing automation tools to optimize and streamline customer journeys.
• Collaborate with cross-functional teams, including product, sales, and customer success, to ensure a cohesive and seamless customer experience.
• Monitor and analyze key metrics to measure the success and ROI of lifecycle marketing campaigns.
• Develop and maintain a deep understanding of our target audience and their needs, behaviors, and preferences.
• Continuously identify opportunities for optimization and improvement in our lifecycle marketing strategies and tactics.
• Stay informed of industry trends and best practices in lifecycle marketing and incorporate them into our strategies.
• Manage and maintain relationships with external vendors and partners to support the execution of lifecycle marketing programs.
• Provide regular reports and updates to stakeholders on the performance of lifecycle marketing campaigns.
• Collaborate with the content team to develop compelling and relevant messaging for different stages of the customer journey.
• Act as a subject matter expert on lifecycle marketing, providing guidance and support to other members of the marketing team.
• Identify and implement new technologies and tools to enhance our lifecycle marketing efforts.
• Stay up to date on Adobe's products and services to effectively promote and market them to our customer base.
• Maintain a thorough understanding of our competitors' lifecycle marketing strategies and use this knowledge to develop innovative and differentiated campaigns.

According to JobzMall, the average salary range for a Lifecycle Marketing Manager in San Jose, CA, USA is $85,000 to $120,000 per year. This can vary depending on factors such as experience, industry, and company size. Highly experienced professionals in this role may earn upwards of $150,000 per year.

Adobe Systems, Inc. engages in the provision of digital marketing and digital media solutions. It operates through the following segments: Digital Media, Digital Marketing, and Print and Publishing. The Digital Media segment offers creative cloud services, which allow members to download and install the latest versions of products, such as Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro, Adobe Photoshop Lightroom and Adobe InDesign, as well as utilize other tools, such as Adobe Acrobat. The Digital Marketing segment offers solutions, including analytics, social marketing, targeting, media optimization, digital experience management, and cross-channel campaign management, as well as premium video delivery and monetization. The Print and Publishing segment offers legacy products and services for eLearning solutions, technical document publishing, web application development, and high-end printing.