
Group Manager, Marketing Effectiveness Research
Welcome to Adobe โ a leading software company that empowers creativity and innovation for millions of customers worldwide. We are seeking a dynamic and results-driven Group Manager to join our Marketing Effectiveness Research team. In this role, you will lead a team of talented researchers to drive insights and recommendations that inform our marketing strategies. We are looking for a highly skilled individual with a passion for data, a strategic mindset, and strong leadership abilities. If you thrive in a fast-paced and collaborative environment and have a deep understanding of marketing analytics, we want to hear from you. Join us and make an impact on our global brand and business.
- Lead a team of researchers: Manage and guide a team of researchers to achieve team goals and drive insights that inform marketing strategies.
- Conduct research: Design and conduct research studies to gather insights on marketing effectiveness and customer behavior.
- Analyze data: Utilize your passion for data to analyze and interpret research findings, and use them to inform business decisions.
- Provide strategic recommendations: Use your strategic mindset to develop actionable recommendations based on research insights, and work with cross-functional teams to implement them.
- Collaborate with stakeholders: Work closely with cross-functional teams, including marketing, product, and sales, to understand their needs and provide them with research-based insights.
- Stay updated on industry trends: Stay informed about the latest trends and developments in marketing analytics and use this knowledge to improve our research methods and strategies.
- Ensure high-quality research: Ensure that all research conducted by the team follows best practices and is of the highest quality.
- Foster a collaborative team culture: Encourage a collaborative and inclusive team culture that promotes open communication, knowledge-sharing, and continuous learning.
- Manage budget and resources: Manage the team's budget and resources effectively to achieve research goals and meet project deadlines.
- Represent the company: Represent Adobe as a thought leader in marketing effectiveness research at industry events, conferences, and client meetings.
- Mentor and develop team members: Provide mentorship and guidance to team members, helping them grow both professionally and personally.
- Drive business impact: Utilize your leadership abilities to drive business impact through research insights, ultimately contributing to the success of Adobe's global brand.
Bachelor's Or Master's Degree In Marketing, Business, Or A Related Field.
Minimum Of 5 Years Experience In Marketing Effectiveness Research, Preferably In A Leadership Role.
Strong Analytical And Problem-Solving Skills, With Proven Experience In Data Analysis And Interpretation.
Excellent Communication And Interpersonal Skills, With The Ability To Effectively Present Insights And Recommendations To Stakeholders.
Proficiency In Market Research Tools And Techniques, Specifically In The Areas Of Data Collection, Analysis, And Reporting.
Strategic Planning
Project Management
Data Analysis
Market Research
Team Management
Presentation skills
Budget management
Statistical modeling
Consumer behavior
Competitive analysis
marketing insights
Campaign optimization
Communication
Conflict Resolution
Leadership
Time management
creativity
Organization
Teamwork
Adaptability
Problem-Solving
Empathy
According to JobzMall, the average salary range for a Group Manager, Marketing Effectiveness Research in Seattle, WA, USA is $117,000-$163,000 per year. This range can vary depending on factors such as company size, industry, experience, and education level. Additionally, bonuses and other benefits may also impact the overall salary.
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Adobe Systems, Inc. engages in the provision of digital marketing and digital media solutions. It operates through the following segments: Digital Media, Digital Marketing, and Print and Publishing. The Digital Media segment offers creative cloud services, which allow members to download and install the latest versions of products, such as Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro, Adobe Photoshop Lightroom and Adobe InDesign, as well as utilize other tools, such as Adobe Acrobat. The Digital Marketing segment offers solutions, including analytics, social marketing, targeting, media optimization, digital experience management, and cross-channel campaign management, as well as premium video delivery and monetization. The Print and Publishing segment offers legacy products and services for eLearning solutions, technical document publishing, web application development, and high-end printing.

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