
Director, Marketing & Customer Data and Technology
Welcome to Adobe, the global leader in digital media and marketing solutions. We are seeking an innovative and results-driven Director, Marketing & Customer Data and Technology to join our dynamic team. As the Director, you will play a crucial role in driving the growth and success of our company by utilizing your expertise in marketing and customer data and technology. If you are a strategic thinker, with a passion for leveraging data and technology to enhance customer experience and drive business results, we want you on our team. Join us and be part of a collaborative and forward-thinking environment that values creativity, diversity, and excellence.
- Develop and implement strategic marketing plans to drive business growth and increase brand awareness.
- Lead and manage a team of marketing and data technology professionals, providing guidance, support, and mentorship to drive team success.
- Utilize market research and customer insights to identify new opportunities and develop targeted marketing initiatives.
- Oversee the collection, analysis, and interpretation of customer data to inform marketing strategies and drive business decisions.
- Collaborate with cross-functional teams to integrate data and technology into various marketing efforts, ensuring a seamless and personalized customer experience.
- Keep up to date with industry trends and advancements in technology to continuously improve and optimize marketing strategies.
- Develop and manage budgets for marketing and data technology initiatives, ensuring efficient and effective use of resources.
- Build and maintain relationships with key stakeholders, including internal teams, customers, and partners, to support the achievement of marketing and business goals.
- Monitor and analyze marketing and data technology metrics to measure the success and impact of initiatives, and make recommendations for improvement.
- Communicate regularly with senior leadership to provide updates on marketing and data technology activities and results.
- Develop and maintain internal policies and procedures related to marketing and customer data and technology, ensuring compliance with regulations and company standards.
- Foster a culture of collaboration, creativity, and innovation within the team, encouraging new ideas and approaches.
- Represent the company at industry events and conferences, promoting our brand and building relationships with potential customers and partners.
- Continuously evaluate and improve processes and workflows related to marketing and data technology to increase efficiency and drive better results.
Bachelor's Degree In Marketing, Business Administration, Or A Related Field.
Minimum Of 8 Years Of Experience In Marketing, Customer Data And Technology, Or A Related Field.
Strong Understanding Of Digital Marketing Strategies And Techniques, Including Data Analytics, Customer Segmentation, And Customer Journey Mapping.
Experience Managing And Analyzing Large Datasets, As Well As Working With Marketing Automation And Data Management Systems.
Proven Track Record Of Successfully Developing And Implementing Marketing Campaigns That Drive Customer Acquisition, Retention, And Revenue Growth.
Strategy
Market Research
Leadership
Data Management
Digital Marketing
Analytics
Brand management
Customer segmentation
Creative Thinking
Customer Insights
technology integration
Cross-Functional Collaboration
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
creativity
Critical thinking
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Director, Marketing & Customer Data and Technology in San Jose, CA, USA is between $160,000 and $225,000 per year. This range can vary depending on factors such as years of experience, specific job responsibilities, and the company's size and industry.
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Adobe Systems, Inc. engages in the provision of digital marketing and digital media solutions. It operates through the following segments: Digital Media, Digital Marketing, and Print and Publishing. The Digital Media segment offers creative cloud services, which allow members to download and install the latest versions of products, such as Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro, Adobe Photoshop Lightroom and Adobe InDesign, as well as utilize other tools, such as Adobe Acrobat. The Digital Marketing segment offers solutions, including analytics, social marketing, targeting, media optimization, digital experience management, and cross-channel campaign management, as well as premium video delivery and monetization. The Print and Publishing segment offers legacy products and services for eLearning solutions, technical document publishing, web application development, and high-end printing.

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