Demand Generation Specialist
Partner with the campaign and content marketing teams to build, execute, launch and measure the performance of marketing automation programs and optimization projects in Marketo. Strategize and execute campaigns end-to-end that make an impact at different stages of the sales cycle to drive brand awareness, engagement, lead generation, closed business and retention. Cultivate a test-and-learn culture and lead innovation projects for the team including new program launches, mar-tech tools; maintain pulse on industry trends, content gaps, standard methodologies, technologies, competitive landscape, etc. and apply those findings. Drive email strategy to ensure maximum prospect and customer engagement via progressive profiling strategies and landing page optimization. Develop and drive adoption of account targeting tools that support pipeline creation strategies. Understand BDR & sales process to ensure demand programs drive impact across funnel stages.
3+ years B2B marketing with proven account-based or enterprise demand gen marketing experience.
Marketo Certified Expert credentials preferred
Experience with performance and optimization of trigger, engagement, and other nurture programs.
Ability to be flexible to thrive in a fast-paced and constantly evolving environment.
Marketo
Content Marketing
Time Management Skills
Robust analytical skills
Demand generation marketing
Verbal communication
Driven and self-motivated
Prioritizing skills
written communication
Adaptability
Detail oriented and highly organized
Multi tasker
According to JobzMall, the average salary range for a Demand Generation Specialist in 345 Park Ave, San Jose, CA 95110, USA is $61,837 to $113,539 per year. This range is based on salaries reported by employees to JobzMall. The salary range may also be influenced by factors such as experience, skills, and education.
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Adobe Systems, Inc. engages in the provision of digital marketing and digital media solutions. It operates through the following segments: Digital Media, Digital Marketing, and Print and Publishing. The Digital Media segment offers creative cloud services, which allow members to download and install the latest versions of products, such as Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro, Adobe Photoshop Lightroom and Adobe InDesign, as well as utilize other tools, such as Adobe Acrobat. The Digital Marketing segment offers solutions, including analytics, social marketing, targeting, media optimization, digital experience management, and cross-channel campaign management, as well as premium video delivery and monetization. The Print and Publishing segment offers legacy products and services for eLearning solutions, technical document publishing, web application development, and high-end printing.
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