ActiveCampaign

Vice President of Revenue & Performance Marketing

ActiveCampaign
United States
Full-TimeDepends on ExperienceSenior LevelMasters
Job Description

Welcome to ActiveCampaign, a leading marketing automation platform trusted by over 130,000 businesses worldwide. We are seeking a dynamic and experienced leader to join our team as the Vice President of Revenue & Performance Marketing. In this role, you will be responsible for driving revenue growth and optimizing our marketing strategies to ensure maximum performance and ROI. As a member of our executive team, you will have the opportunity to make a significant impact on our company's success and shape the future of our revenue and performance marketing efforts. If you have a proven track record of driving revenue growth and possess strong leadership skills, we want to hear from you. Join us in our mission to help businesses of all sizes grow and succeed through the power of marketing automation.

  1. Develop and implement revenue and performance marketing strategies that align with the company's overall goals and objectives.
  2. Analyze market trends and customer insights to identify new opportunities for revenue growth.
  3. Lead and manage a team of marketing professionals to execute effective and efficient campaigns.
  4. Collaborate with cross-functional teams, including sales, product, and customer success, to ensure alignment and maximize results.
  5. Monitor and track key performance metrics to measure the success and effectiveness of marketing campaigns.
  6. Continuously optimize and refine marketing tactics to improve ROI and drive revenue growth.
  7. Stay up-to-date with industry developments and trends to inform marketing strategies and stay ahead of competitors.
  8. Develop and manage marketing budgets to ensure efficient use of resources.
  9. Provide regular reports and presentations to senior leadership on marketing performance and revenue growth.
  10. Mentor and develop team members to foster a culture of growth and continuous improvement.
  11. Represent the company at industry events and conferences to promote our brand and network with potential partners.
  12. Maintain a strong understanding of our products and services to effectively communicate the value proposition to potential customers.
  13. Collaborate with the sales team to develop and execute joint marketing initiatives that support lead generation and conversion.
  14. Identify and implement new technologies and tools to improve marketing processes and drive efficiency.
  15. Continuously assess and adjust marketing strategies based on market and industry changes and feedback from customers and stakeholders.
Where is this job?
This job is located at United States
Job Qualifications

  • Bachelor's Degree In Marketing, Business Administration, Or A Related Field.

  • Minimum Of 7-10 Years Of Experience In Revenue And Performance Marketing, With A Focus On Driving Growth And Increasing Roi.

  • Proven Track Record Of Successfully Developing And Executing Marketing Strategies That Drive Revenue And Improve Performance Metrics.

  • Strong Understanding Of Digital Marketing Channels, Including Paid Search, Seo, Email Marketing, Social Media, And Affiliate Marketing.

  • Experience Managing And Leading A Team, With The Ability To Set And Achieve Ambitious Goals And Drive A Culture Of Innovation And Collaboration.

Required Skills

  • Strategic Planning

  • Data Analysis

  • Marketing Strategy

  • Market Research

  • Lead Generation

  • Campaign Management

  • Budget management

  • Team Leadership

  • Brand Development

  • Performance analysis

  • Revenue growth

  • Sales optimization

Soft Skills

  • Communication

  • Conflict Resolution

  • Decision Making

  • Leadership

  • Problem Solving

  • Time management

  • creativity

  • Attention to detail

  • Teamwork

  • Adaptability

Compensation

According to JobzMall, the average salary range for a Vice President of Revenue & Performance Marketing in United States is between $200,000-$250,000 per year. However, this can vary depending on the company, location, and experience of the individual. Some Vice Presidents of Revenue & Performance Marketing may earn significantly higher salaries, up to $500,000 or more, while others may earn less than the average range.

Additional Information
ActiveCampaign is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Required LanguagesEnglish
Job PostedDecember 10th, 2024
Apply BeforeApril 11th, 2026
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About ActiveCampaign

ActiveCampaign is a cloud software platform for small-to-mid-sized business and is based in Chicago, Illinois. The company offers software for customer experience automation, which combines the email marketing, marketing automation, sales automation, and CRM categories.

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