Director, Marketing Strategy & Planning
At ActiveCampaign, we believe in the power of personalized and targeted marketing strategies to drive growth and success for our business. As the Director of Marketing Strategy & Planning, you will play a crucial role in shaping our overall marketing strategy and driving the execution of our plans. We are looking for a dynamic and strategic leader with a keen understanding of the latest marketing trends and technologies to lead our team to success. If you are a highly motivated and results-driven individual with a passion for driving innovation and growth, we want you on our team!
- Develop and implement comprehensive marketing strategies that align with ActiveCampaign's overall business objectives.
- Lead the marketing team in developing and executing targeted campaigns to drive brand awareness, customer acquisition, and retention.
- Stay updated on the latest marketing trends and technologies, and incorporate them into our strategies to stay ahead of the competition.
- Collaborate with cross-functional teams to ensure alignment and integration of marketing plans with other departments, such as sales and product.
- Analyze market trends, customer insights, and competitive landscape to identify opportunities for growth and optimization.
- Identify and track key performance indicators (KPIs) to measure the success of marketing strategies and make data-driven decisions for future planning.
- Manage the marketing budget and allocate resources effectively to achieve maximum ROI.
- Mentor and develop team members, providing guidance and support to help them achieve their goals and contribute to the overall success of the team.
- Stay informed about industry regulations and compliance requirements, ensuring all marketing activities are in line with legal and ethical standards.
- Collaborate with external partners, such as agencies and vendors, to leverage their expertise and support our marketing efforts.
- Continuously assess and improve marketing processes and workflows to increase efficiency and effectiveness.
- Act as a brand ambassador and represent ActiveCampaign at industry events and conferences.
Strong Leadership Skills: The Director Of Marketing Strategy & Planning Must Possess Excellent Leadership Abilities To Effectively Manage And Guide Their Team Towards Achieving The Company's Marketing Objectives.
Extensive Experience In Marketing Strategy Development: This Role Requires A Candidate With A Proven Track Record Of Developing Successful Marketing Strategies That Drive Business Growth. They Should Have A Deep Understanding Of Market Trends, Consumer Behavior, And Competitive Landscape.
Strategic And Analytical Mindset: The Ideal Candidate Should Have A Strategic And Analytical Mindset To Assess Market Opportunities, Identify Key Insights, And Make Data-Driven Decisions To Inform The Marketing Strategy.
Excellent Communication And Collaboration Skills: As A Director Of Marketing Strategy & Planning, The Candidate Must Have Exceptional Communication And Collaboration Skills To Work Cross-Functionally With Other Departments And Stakeholders, Including Senior Leadership.
In-Depth Knowledge Of Digital Marketing: In Today's Digital Landscape, A Strong Understanding Of Digital Marketing Channels, Such As Social Media, Email, And Seo, Is Crucial For Developing An Effective Marketing Strategy. The Candidate Should Have A Deep Understanding Of These Channels And How To Leverage Them To Achieve Business Goals.
Strategic Planning
Project Management
Data Analysis
Market Research
Lead Generation
Budget management
Content Creation
Digital Marketing
Brand management
Team Leadership
Market analysis
Campaign development
Communication
Conflict Resolution
Leadership
Time management
creativity
Attention to detail
Teamwork
Adaptability
Problem-Solving
Empathy
According to JobzMall, the average salary range for a Director, Marketing Strategy & Planning in United States is $160,000 - $180,000 per year. However, this salary range can vary depending on factors such as location, industry, and years of experience. Some Directors of Marketing Strategy & Planning may earn higher salaries, up to $250,000 or more, while others may earn lower salaries, closer to $100,000 per year. Ultimately, the salary for this position will depend on individual qualifications and negotiation skills.
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ActiveCampaign is a cloud software platform for small-to-mid-sized business and is based in Chicago, Illinois. The company offers software for customer experience automation, which combines the email marketing, marketing automation, sales automation, and CRM categories.
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