Marketing Manager I/II - Rinvoq HCP Marketing

Are you a dynamic and results-driven marketer looking for a new challenge? AbbVie is seeking a Marketing Manager I/II to join our team and lead the HCP marketing efforts for our blockbuster drug, Rinvoq. In this role, you will have the opportunity to shape and execute marketing strategies that will drive the success and growth of this key product. We are seeking a highly motivated individual with a strong background in pharmaceutical marketing and a passion for making a meaningful impact on patient care. If you are a strategic thinker, a collaborative team player, and have a proven track record of delivering results, we want to hear from you. Join us in our mission to transform the lives of patients with chronic diseases and make a difference in the healthcare industry.

1. Develop and implement comprehensive marketing strategies for Rinvoq, including brand positioning, messaging, and tactical plans, to drive product growth and maximize ROI.
2. Collaborate with cross-functional teams, including sales, market access, medical affairs, and commercial operations, to ensure alignment and execution of marketing plans.
3. Conduct market research and analysis to identify insights and trends that inform marketing strategies and tactics.
4. Manage the HCP marketing budget and track performance against key metrics to ensure effective and efficient use of resources.
5. Lead the development and execution of promotional materials, including digital and print campaigns, to support brand objectives and drive awareness and adoption among HCPs.
6. Monitor and analyze market trends, competitive landscape, and customer feedback to identify opportunities and potential risks for the brand.
7. Build and maintain strong relationships with key opinion leaders and HCPs to gather insights and support advocacy for the brand.
8. Collaborate with global marketing teams to adapt and localize marketing strategies and materials for the US market.
9. Provide regular updates and reports on marketing initiatives and performance to senior management.
10. Stay abreast of industry trends and best practices in pharmaceutical marketing to continuously improve and innovate marketing strategies and tactics.
11. Ensure compliance with all relevant regulations and guidelines in all marketing activities.
12. Mentor and develop junior marketing team members to support their growth and career progression within the organization.
13. Contribute to the overall success of the brand and company by actively participating in cross-functional initiatives and projects.

According to JobzMall, the average salary range for a Marketing Manager I/II - Rinvoq HCP Marketing in Mettawa, IL, USA is $94,000 - $115,000 per year. This may vary depending on the specific company, location, and level of experience.

AbbVie is an American publicly traded biopharmaceutical company founded in 2013. It originated as a spin-off of Abbott Laboratories.