Marketing Manager I/II - Eye Care, OTC

Are you a passionate and driven individual with a strong background in marketing, specifically in the eye care and over-the-counter (OTC) space? Do you have a proven track record of developing and executing successful marketing strategies? If so, we have an exciting opportunity for you at AbbVie as our Marketing Manager I/II for Eye Care and OTC products.In this role, you will have the opportunity to lead and develop marketing initiatives for our eye care and OTC products, driving growth and brand awareness. You will collaborate with cross-functional teams to develop and implement innovative marketing plans, and will be responsible for driving the overall success of our products in the market.To be successful in this role, you must have a minimum of [insert number] years of experience in marketing, with a focus on eye care and OTC products. You should have a strong understanding of the pharmaceutical industry and be able to effectively analyze market trends and consumer insights. Excellent communication, leadership, and strategic thinking skills are also essential in this role.If you are ready to take your marketing career to the next level and make a meaningful impact in the eye care and OTC space, we encourage you to apply for this position. Join us at AbbVie and be a part of our mission to improve the lives of patients around the world.

1. Develop and execute marketing strategies for eye care and OTC products in line with company goals and objectives.
2. Collaborate with cross-functional teams to ensure alignment and successful implementation of marketing plans.
3. Conduct market analysis and research to identify trends, opportunities, and consumer insights.
4. Monitor and track product performance, making recommendations for adjustments to improve overall success.
5. Develop and manage marketing budgets for eye care and OTC products.
6. Develop and maintain relationships with key stakeholders, including healthcare professionals, key opinion leaders, and patient advocacy groups.
7. Lead the development of promotional materials and campaigns to support product launches and ongoing marketing efforts.
8. Stay up-to-date with industry trends and changes in the eye care and OTC space.
9. Train and educate sales teams on product features, benefits, and marketing strategies.
10. Manage and mentor junior marketing team members, providing guidance and support for their professional development.
11. Monitor and adhere to regulatory guidelines and compliance requirements.
12. Represent the company at industry conferences and events.
13. Continuously assess and improve marketing strategies to drive growth and increase brand awareness.
14. Collaborate with global marketing teams to align strategies and leverage best practices.
15. Maintain a high level of professionalism and ethical standards in all interactions and communications.

According to JobzMall, the average salary range for a Marketing Manager I/II - Eye Care, OTC in Irvine, CA, USA is $83,000 - $130,000 per year. This range can vary depending on factors such as experience, education, and specific job responsibilities.

AbbVie is an American publicly traded biopharmaceutical company founded in 2013. It originated as a spin-off of Abbott Laboratories.