Manager Business & Digital Analytics

1 N Waukegan Rd, Lake Bluff, IL 60044, USA

Full-TimeDepends on ExperienceMid-LevelBachelors

Job Description

Translate brand objectives into analysis design and supports opportunity assessment through use and understanding of multiple data assets. Designs measurement plans, KPIs, and dashboards for campaigns to track campaign reach and efficacy, measure use case lift and incrementality. Designs and implements experimental testing against marketing channels including consulting on sample size, treatment/control selection, estimating duration to reach significance, evaluating cost/benefit, and defining success criteria. Executes data measurement processes and analysis that feed into KPIs and dashboards. Collaborates closely with content engine and omni-channel excellence members to iterate on campaign based on data measurement findings. Develops expertise across platforms and channels to enable measurement of campaign efficacy including social, paid search and programmatic.

Where is this job?

This job is located at 1 N Waukegan Rd, Lake Bluff, IL 60044, USA

Job Qualifications

4-6 years of relevant experience in quantitative analysis of sales and marketing information
Experience measuring the impact of marketing tactics across at least 2 of the following: CRM, digital, web, mass media.
Master’s Degree preferred.
Previous Pharmaceutical experience preferred.

Required Skills

Quantitative Analysis
Marketing Analytics
Time Management Skills
Strong Project Management skills
Clickstream/DMP/cookie-tracking data

Soft Skills

Driven and self-motivated
Results-Driven
Flexibility/Adaptability
Attention to detail and accuracy
Process Oriented
Verbal and Written Communication
Multi tasker

Compensation

According to JobzMall, the average salary range for a Manager Business & Digital Analytics in 1 N Waukegan Rd, Lake Bluff, IL 60044, USA is between $70,000 and $110,000 per year. The salary range may vary depending on the experience and qualifications of the individual.

Additional Information

AbbVie is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Required LanguagesEnglish

Job PostedJanuary 18th, 2022

Apply BeforeApril 11th, 2026

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