Digital Media Optimization & MarTech Manager

100 Research Dr, Worcester, MA 01605, USA

Full-TimeDepends on ExperienceMid-LevelBachelors

Job Description

The Digital Media Optimization & MarTech Manager will support the MarTech Lead in efforts to consolidate performance reporting, savings, and efficiency improvements across all digital channels: search, social, display, OLV, website, email etc. Support media platform(s) communication on delivery of tactical digital campaigns that highlights in easy-to-understand terms the enhancements to campaign setup, KPI/conversion tracking, optimization adjustments, efficiencies etc. Create/deliver or recommend reporting frameworks and consolidation of results across all brands and channel leads across all digital campaigns on a daily, weekly and monthly basis. Communicate optimization plans across channel leads and brands that highlight actionable recommendations to improve the performance of campaigns to align with KPI framework and business objectives.

Where is this job?

This job is located at 100 Research Dr, Worcester, MA 01605, USA

Job Qualifications

5+ years’ experience in Digital Advertising
Significant hand-on-keyboard experience in activation platforms (i.e. DSPs, Google, Facebook, Instagram, Twitter etc…)
Experience working in data platforms such as Datorama and/or DMPs (or CDPs) required
Expert in Digital Marketing KPIs and analysis to articulate performance across awareness, consideration, and conversion metrics

Required Skills

A/B testing
Time Management Skills
MS Excel skills
Campaign Strategy & Management
Excellent project management and task tracking skill
PowerPoint skills (creating a story/narrative in a deck)

Soft Skills

Multitasking
Results Oriented
Detail Oriented
Motivated, self-directed and driven
Problem-Solving
Attention to detail and accuracy
Verbal and Written Communication

Compensation

According to JobzMall, the average salary range for a Digital Media Optimization & MarTech Manager in 100 Research Dr, Worcester, MA 01605, USA is between $60,000 and $90,000 per year. This salary range is an estimation based on the salaries of similar positions in the same area. The actual salary of any particular position may vary depending on factors such as the size of the company, the scope of the position, and the experience of the individual.

Additional Information

AbbVie is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Required LanguagesEnglish

Job PostedOctober 13th, 2022

Apply BeforeMay 22nd, 2025

This job posting is from a verified source.

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