
Associate Director, Marketing Research
Welcome to AbbVie - a global biopharmaceutical company dedicated to improving the lives of patients around the world. We are currently seeking a highly motivated and experienced Associate Director of Marketing Research to join our dynamic marketing team. In this role, you will play a crucial role in shaping the future of our marketing strategies by providing valuable insights through market research. If you are a strategic thinker with a passion for understanding consumer behavior and a strong background in market research, we invite you to apply for this exciting opportunity at AbbVie.
- Conduct market research to gather insights on current and potential customers, competitors, and market trends.
- Analyze and interpret data from market research to identify key findings and make strategic recommendations to the marketing team.
- Develop and implement market research plans and strategies to support business objectives.
- Collaborate with cross-functional teams, including marketing, sales, and product development, to align market research objectives with overall company goals.
- Utilize various research methods, such as surveys, focus groups, and data analysis, to gather and analyze data.
- Monitor and track industry and market trends to identify opportunities for growth and potential risks.
- Present research findings and recommendations to senior management and other key stakeholders.
- Manage market research budget and ensure efficient use of resources.
- Stay updated on industry best practices and new market research methodologies to continuously improve processes and strategies.
- Train and mentor junior market research team members to ensure high-quality deliverables.
- Maintain confidentiality of all research data and adhere to ethical and legal standards.
- Collaborate with external research agencies and vendors to execute market research projects.
- Act as a subject matter expert on market research and provide guidance and support to other departments as needed.
- Develop and maintain relationships with key stakeholders, including healthcare professionals, patients, and industry experts.
- Contribute to the development and execution of marketing plans and strategies based on market research insights.
Advanced Degree In Marketing Research Or Related Field: A Minimum Of A Master's Degree In Marketing Research, Statistics, Or A Related Field Is Required For This Role. Candidates With A Phd Or Mba Are Preferred.
Extensive Experience In Market Research: The Ideal Candidate Should Have At Least 7-10 Years Of Experience In Market Research, Preferably In The Pharmaceutical Or Biotechnology Industry. Experience In Both Primary And Secondary Research Methodologies Is A Must.
Strong Analytical Skills: The Associate Director, Marketing Research Will Be Responsible For Analyzing And Interpreting Complex Data To Provide Actionable Insights. Therefore, The Candidate Must Have Strong Analytical Skills And Be Proficient In Statistical Analysis Software.
Strategic Mindset: The Successful Candidate Should Possess A Strategic Mindset And Be Able To Think Critically And Creatively To Identify Market Trends And Opportunities. They Should Also Have Experience In Developing And Executing Market Research Plans To Support Business Objectives.
Leadership And Communication Skills: As An Associate Director, This Role Will Require The Candidate To Lead And Manage A Team Of Market Research Professionals. Strong Leadership And Communication Skills Are Essential For Effectively Collaborating With Cross-Functional Teams And Presenting Research Findings To Senior Leadership.
Strategic Planning
Project Management
Team Management
Report Writing
Customer segmentation
survey design
Competitive analysis
Market analysis
consumer insights
Data Interpretation
Market trends
brand positioning
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
creativity
Attention to detail
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Associate Director, Marketing Research in Mettawa, IL, USA is between $99,000 and $130,000 per year. However, this can vary depending on factors such as experience, industry, and company size.
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AbbVie is an American publicly traded biopharmaceutical company founded in 2013. It originated as a spin-off of Abbott Laboratories.

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