HCP Integrated Marketing Manager

Welcome to Abbott, a global healthcare company dedicated to improving lives through innovative medical solutions. We are currently seeking a skilled HCP Integrated Marketing Manager to join our dynamic and collaborative team. In this role, you will have the opportunity to drive the success of our healthcare professional (HCP) marketing campaigns by developing and executing integrated marketing plans. We are looking for a passionate and results-driven individual with a strong understanding of the healthcare industry and proven experience in developing and implementing successful marketing strategies. If you are a creative thinker with excellent communication and project management skills, and have a passion for making a positive impact in the healthcare field, we would love to hear from you.

1. Develop and execute integrated marketing plans for healthcare professional (HCP) campaigns.
2. Collaborate with cross-functional teams to ensure alignment and consistency in messaging and branding.
3. Conduct market research and analyze data to identify trends and opportunities for HCP marketing campaigns.
4. Create compelling and effective marketing materials, including but not limited to print, digital, and event materials.
5. Manage budgets and timelines for all HCP marketing initiatives.
6. Monitor and report on the success of HCP marketing campaigns, using metrics and data to make strategic adjustments.
7. Stay updated on industry trends and competitor activities to inform marketing strategies.
8. Build and maintain relationships with key opinion leaders and other HCP influencers.
9. Work closely with sales teams to ensure marketing efforts are supporting sales objectives.
10. Represent Abbott at industry conferences and events to promote our brand and products.
11. Train and educate internal teams on HCP marketing strategies and initiatives.
12. Maintain compliance with all industry regulations and company policies.
13. Continuously seek out new and innovative ways to reach and engage with HCPs.
14. Collaborate with global teams to ensure consistency and alignment with company-wide marketing strategies.
15. Foster a positive and collaborative work environment within the marketing team.

According to JobzMall, the average salary range for a HCP Integrated Marketing Manager in Alameda, CA, USA is $100,000-$150,000 per year. This may vary depending on the specific company, level of experience, and skills of the individual.

From removing the regular pain of finger sticks as people manage their diabetes to connecting patients to doctors with real-time information monitoring their hearts, from easing chronic pain and movement disorders to testing half the world’s blood donations to ensure a healthy supply, our purpose is to make the world a better place by bringing life-changing health technologies to the people who need them. That’s our commitment to helping you live your best life.