Abbott

Brand Manager - Marketing Design

Abbott

Columbus, OH, USA
Full-TimeDepends on ExperienceSenior LevelMasters
Job Description

Welcome to Abbott - a global healthcare company dedicated to advancing health and well-being for all. We are seeking a talented and dynamic Brand Manager to join our Marketing Design team. As a Brand Manager, you will play a crucial role in developing and executing creative campaigns that elevate our brand and drive business growth. If you have a passion for marketing and design, along with a strong understanding of brand strategy and consumer behavior, we want to hear from you. Join us and make a meaningful impact on the lives of millions.

  1. Develop and execute creative marketing campaigns to elevate the Abbott brand and drive business growth.
  2. Conduct market research and analyze consumer behavior to inform brand strategy and campaign development.
  3. Collaborate with cross-functional teams, including design, sales, and product development, to ensure brand consistency and alignment.
  4. Manage budgets and timelines for marketing campaigns, ensuring efficient and effective use of resources.
  5. Stay up-to-date on industry trends and best practices to inform brand strategy and campaign development.
  6. Develop and maintain brand guidelines to ensure consistency in brand messaging and visual identity.
  7. Monitor and analyze campaign performance, providing insights and recommendations for future campaigns.
  8. Work closely with the marketing team to identify and pursue opportunities for brand partnerships and collaborations.
  9. Manage relationships with external agencies and vendors to support brand initiatives.
  10. Serve as a brand ambassador, ensuring all internal and external communications align with Abbott's brand values and messaging.
Where is this job?
This job is located at Columbus, OH, USA
Job Qualifications
  • Bachelor's Degree In Marketing, Advertising, Or A Related Field.

  • Minimum Of 3-5 Years Of Experience In Brand Management, With A Focus On Marketing Design.

  • Strong Understanding Of Consumer Behavior And Market Trends.

  • Excellent Project Management Skills, With The Ability To Handle Multiple Projects And Deadlines.

  • Proficiency In Design Software Such As Adobe Creative Suite And Experience With Brand Management And Marketing Tools Such As Brandwatch And Hootsuite.

Required Skills
  • Market Research

  • Visual design

  • Digital Marketing

  • Social media management

  • Competitive analysis

  • Brand Development

  • Product positioning

  • Creative Thinking

  • Brand Messaging

  • Branding Strategy

  • Advertising Campaigns

Soft Skills
  • Communication

  • Conflict Resolution

  • Emotional Intelligence

  • Leadership

  • Time management

  • creativity

  • Critical thinking

  • Teamwork

  • Adaptability

  • Problem-Solving

Compensation

According to JobzMall, the average salary range for a Brand Manager - Marketing Design in Columbus, OH, USA is $62,000 to $95,000 per year. This may vary depending on the specific company, industry, and experience level of the individual.

Additional Information
Abbott is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Required LanguagesEnglish
Job PostedDecember 22nd, 2023
Apply BeforeOctober 17th, 2025
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About Abbott

From removing the regular pain of finger sticks as people manage their diabetes to connecting patients to doctors with real-time information monitoring their hearts, from easing chronic pain and movement disorders to testing half the world’s blood donations to ensure a healthy supply, our purpose is to make the world a better place by bringing life-changing health technologies to the people who need them. That’s our commitment to helping you live your best life.

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