Shop surf-inspired men's and women's REEF sandals, shoes & clothing for beach and active lifestyle.  Reef is comprised of a diverse group of beach lovers and surfers all driven by the same passion and relentless spirit of its founders. That same spirit is what attracts some of the greatest surf legends like Mick Fanning, Rob Machado, and Taylor Knox to be Reef's Ambassadors, partners, and design consultants.

Reef

Fashion & Apparel

United States of America

The Fashion and Apparel Industry is a behemoth in the global economy.  The size of the industry has been steadily growing, and the industry offers countless lucrative opportunities. Trends within the fashion and apparel industry that may influence U.S. employment in coming years include consolidation of businesses in the retail sector, increased use of e-commerce by consumers, improved technology decreasing the need for garment manufacturing workers, and the continued use of cheap labor in countries such as China to produce apparel. A robust American economy has pushed the millennial shopper to the forefront of consumerism. They are quickly setting the pace for redefining our retail environment, and the fashion & apparel industry as a whole. Economically, the apparel industry is an essential segment for investments, revenue, trade, and employment worldwide.

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