Content Strategist

Are you a creative and analytical thinker with a passion for storytelling and brand strategy? Do you have a keen eye for detail and a knack for crafting compelling content? If so, Warby Parker is looking for you to join our team as a Content Strategist! As a fast-growing, socially conscious company, we are seeking a highly motivated individual who can develop and execute innovative content strategies to engage and inspire our audience. In this role, you will have the opportunity to collaborate with cross-functional teams and play a crucial role in shaping the voice and messaging of our brand. To excel in this position, you should have a strong understanding of digital marketing, excellent communication skills, and a proven track record of creating impactful content. If you are ready to make a meaningful impact and help shape the future of our brand, we would love to hear from you!

1. Develop and execute creative and innovative content strategies that align with Warby Parker's brand and business objectives.
2. Collaborate with cross-functional teams, including marketing, design, and product, to ensure content is aligned with overall brand strategy and messaging.
3. Conduct research and stay up-to-date on industry trends and best practices to inform content strategy and development.
4. Write, edit, and proofread high-quality, engaging content across various platforms, including website, social media, and email.
5. Use data and analytics to measure content performance and make data-driven decisions to improve strategy and optimize content.
6. Manage content calendar and ensure timely delivery of content in line with marketing and promotional campaigns.
7. Develop and maintain brand voice and tone guidelines to ensure consistency and cohesion across all content.
8. Collaborate with external partners, such as influencers and content creators, to amplify brand messaging and reach new audiences.
9. Monitor and respond to audience engagement and feedback, and use insights to inform future content strategies.
10. Stay updated on industry trends and best practices in content marketing, and leverage this knowledge to continuously improve and evolve our content strategy.

According to JobzMall, the average salary range for a Content Strategist in San Diego, CA, USA is between $60,000 and $80,000 per year. This can vary depending on factors such as experience, industry, and company size. Some content strategists in San Diego may earn higher salaries, up to $100,000 per year or more, for more senior or specialized roles. Additionally, freelance content strategists may charge hourly rates that range from $50 to $150 or more, depending on their level of experience and the scope of the project.

Warby Parker is an American online retailer of prescription glasses, contact lenses, and sunglasses, based in New York City. Warby Parker was founded as primarily online retailer, but now sells primarily through approximately 160 physical retail store locations across the U.S. and Canada.