Tik Tok

Product Marketing Manager, SMB

Tik Tok

74 New Montgomery St, San Francisco, CA 94105, USA
Full-TimeDepends on ExperienceMid-LevelBachelors
Job Description

Define the SMB go-to-market strategy for TikTok's ever-evolving ads products. Partner with a range of cross-functional teams across the world to ensure flawless execution against this strategy. Partner closely with field teams and utilize data proficiently to deeply understand performance pain points, and formulate product and activation based solutions. Adapt regional product initiatives for SMB clients, prioritizing scale, platform based and low touch solutions. Manage growth at scale for a range of products in market; set goals, manage launches and implement activations in order to drive product adoption. Collaborate with technical and operations teams to monitor product performance. Build robust processes, systems, tools/solutions, workflow optimization, and automation to increase operational efficiency and productivity. Analyze and summarize product issues and pain points to recommend product enhancements.

Where is this job?
This job is located at 74 New Montgomery St, San Francisco, CA 94105, USA
Job Qualifications
  • 3-5+ years experience working within media in a product marketing capacity.

  • Strong knowledge of media and advertising

  • Ability to thrive in ambiguity and adjust quickly to change.

  • A commercial mindset with a history of delivering against stretch performance goals

Required Skills
  • Customer Service Orientation

  • Time Management Skills

  • Advertising and media planning

  • Presentation and analytical skills

Soft Skills
  • Process Improvement

  • Results-oriented

  • Communication Skills

  • Adaptability

  • Problem-Solving

  • Detail oriented and highly organized

  • Multi tasker

Compensation

According to JobzMall, the average salary range for a Product Marketing Manager, SMB in 74 New Montgomery St, San Francisco, CA 94105, USA is $115,326-$154,919. The salary range is based on data from various sources, including employers, job postings, and salary surveys.

Additional Information
Tik Tok is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Required LanguagesEnglish
Job PostedJuly 1st, 2021
Apply BeforeJune 9th, 2026
This job posting is from a verified source. 
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About Tik Tok

TikTok, also known as Douyin in China, is a media app for creating and sharing short videos. Owned by ByteDance, the media app was launched as Douyin in China in September 2016 and introduced to the overseas market as TikTok one year later.

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