Product Marketing Manager, Cortex XDR

Welcome to Palo Alto Networks, where cutting-edge technology meets top-tier talent. We are seeking a highly skilled and motivated Product Marketing Manager to join our team and drive the success of our Cortex XDR product. In this role, you will have the opportunity to utilize your marketing expertise to promote and position our innovative cybersecurity solution in the market. We are looking for a dynamic individual who can think strategically, collaborate effectively, and execute with precision. If you have a passion for cybersecurity and a proven track record in product marketing, we want to hear from you!

1. Develop and implement product marketing strategies to promote and position Cortex XDR in the cybersecurity market.
2. Conduct market research and analysis to identify key trends, customer needs, and competitive landscape.
3. Collaborate with cross-functional teams including product development, sales, and marketing to ensure alignment and execution of product marketing initiatives.
4. Create compelling messaging and positioning for Cortex XDR that resonates with target audience and differentiates it from competitors.
5. Develop and manage marketing collateral, including sales materials, website content, and product demos.
6. Plan and execute product launches, including creating launch plans, coordinating with internal teams, and driving successful execution.
7. Monitor and report on product marketing performance metrics, such as lead generation, customer engagement, and market share.
8. Stay up-to-date with industry trends and developments, and use this knowledge to inform marketing strategies.
9. Act as a spokesperson and subject matter expert for Cortex XDR, representing the product at industry events, conferences, and webinars.
10. Collaborate with sales teams to provide marketing support for lead generation and customer acquisition.
11. Work with customers and partners to gather feedback and insights, and use this information to inform product development and marketing strategies.
12. Manage and track product marketing budgets to ensure efficient and effective use of resources.
13. Continuously evaluate and improve product messaging and positioning based on market feedback and changing competitive landscape.
14. Train and educate internal teams on product features, messaging, and positioning to ensure consistent and effective communication with customers.
15. Act as a brand ambassador for Palo Alto Networks, promoting our company values and culture both internally and externally.

According to JobzMall, the average salary range for a Product Marketing Manager, Cortex XDR in Santa Clara, CA, USA is between $140,000-$165,000 per year. This can vary depending on the specific company, level of experience, and other factors such as bonuses and benefits.

Palo Alto Networks, Inc. an American multinational cybersecurity company with headquarters in Santa Clara, California. Its core products are a platform that includes advanced firewalls and cloud-based offerings that extend those firewalls to cover other aspects of security.