Communications Specialist, Paid Media

Are you a creative and strategic thinker with a passion for driving impactful communications? McKinsey & Company is seeking a talented and dynamic individual to join our team as a Communications Specialist, Paid Media. In this role, you will have the opportunity to work on high-profile projects and campaigns, collaborating with top-tier clients and colleagues from diverse backgrounds. Our ideal candidate is a skilled communicator with a strong understanding of paid media strategies and tactics. If you are driven, innovative, and ready to make an impact, we want to hear from you.

1. Develop and execute paid media strategies that align with McKinsey & Company’s overall communications objectives.
2. Collaborate with internal teams and external clients to identify and understand key messaging and target audience for paid media campaigns.
3. Create and manage paid media plans, including budget allocation, ad placement, and targeting tactics.
4. Monitor and analyze paid media performance, providing regular reports and recommendations for optimization.
5. Stay up-to-date on industry trends and best practices in paid media to continuously improve campaign effectiveness.
6. Partner with creative teams to develop compelling and impactful paid media content.
7. Work with cross-functional teams to ensure alignment and integration of paid media efforts with overall marketing and communications strategy.
8. Manage relationships with external vendors and partners to ensure successful execution of paid media campaigns.
9. Act as a subject matter expert on paid media strategies, providing guidance and support to colleagues and clients.
10. Proactively identify opportunities to enhance McKinsey & Company’s paid media presence and drive business results.
11. Monitor and analyze competitor paid media activities to identify opportunities for differentiation and improvement.
12. Drive innovation and experimentation in paid media tactics and strategies to keep McKinsey & Company at the forefront of the industry.
13. Collaborate with data and analytics teams to measure the impact of paid media efforts and make data-driven decisions.
14. Ensure all paid media activities are in compliance with relevant laws and regulations.
15. Serve as a brand ambassador for McKinsey & Company, maintaining a strong understanding of the company’s values and messaging in all paid media efforts.

According to JobzMall, the average salary range for a Communications Specialist, Paid Media in Austin, TX, USA is between $50,000 and $70,000 per year. This range can vary depending on factors such as years of experience, specific job duties, and the size and industry of the company.

McKinsey & Company is an American worldwide management consulting firm. McKinsey publishes the McKinsey Quarterly since 1964, funds the McKinsey Global Institute research organization, publishes reports on management topics, and has authored influential books on management.