Director, Site Analytics

Welcome to Macy's, where we believe in the power of data to drive decision-making and improve the customer experience. We are seeking a highly motivated and experienced Director of Site Analytics to lead our team in leveraging data to optimize our website and online sales. As a key member of our digital team, you will play a critical role in driving the success of our online business. If you are a strategic thinker with a passion for data analytics and a strong track record of driving business results, we want to hear from you!

1. Develop and implement a data-driven strategy for optimizing the Macy’s website and maximizing online sales.
2. Lead a team of data analysts and provide guidance, direction, and support in leveraging data to make informed business decisions.
3. Monitor website traffic and customer behavior to identify trends and opportunities for improvement.
4. Collaborate with cross-functional teams, including marketing, merchandising, and IT, to ensure alignment and integration of data-driven insights.
5. Utilize various analytical tools and methodologies to measure and analyze website performance and customer engagement.
6. Develop and maintain key performance indicators (KPIs) to track the success of website initiatives and make recommendations for improvement.
7. Conduct A/B testing and other experiments to improve website functionality and customer experience.
8. Stay current with industry trends and best practices in data analytics and make recommendations for continuous improvement.
9. Present data-driven insights and recommendations to senior leadership to drive business decisions.
10. Ensure data accuracy and integrity across all platforms and systems.
11. Manage relationships with external vendors and partners to leverage their expertise and resources.
12. Train and develop team members to enhance their data analytics skills and knowledge.
13. Collaborate with the IT team to implement new data tools and systems to improve the efficiency and effectiveness of data analysis.
14. Develop and manage the department budget to ensure resources are allocated effectively.
15. Stay up-to-date with privacy regulations and ensure compliance with data protection laws.

According to JobzMall, the average salary range for a Director, Site Analytics in New York, NY, USA is between $140,000 and $175,000 per year. This salary range can vary based on factors such as the size and industry of the company, the candidate's level of experience and education, and the specific responsibilities and metrics of the role. Additionally, bonuses and benefits may also be included in a Director, Site Analytics' total compensation package.

Macy's, the largest retail brand of Macy's, Inc. delivers fashion and affordable luxury to customers at approximately 670 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. It operates its business under the brand names Macy's, Bloomingdale's, and Bluemercury, which sells merchandise, including apparel and accessories, cosmetics, home furnishings, and other consumer goods. It also provides various support functions to the company's retail operations through its subsidiaries namely, FDS Bank; Macy's Systems and Technology, Inc; Macy's Merchandising Group, Inc; and Macy's Logistics and Operations.