Performance Marketing Manager
Strategize, manage, and optimize our performance marketing channels (TikTok, Apple Search, Instagram, Snapchat, Google, Youtube, and more) for acquisition and retention across our various business units. Work closely with the Associate Director of Performance Marketing to manage our budget, manage/optimize channels to meet goals, and provide performance insights to Finance. Develop a partnership with our account managers to stay up-to-date with new product features, strategies and testing opportunities. Follow our sneaker and apparel calendar to plan and execute timely advertisements across our social ad platforms. Closely monitor, measure, and report on campaign performance, budgeting, and conduct ad hoc analyses. Utilize our customer LTV models to understand the impact of paid marketing and make strategic changes. Manage the testing framework and feedback loop for the brand team to continuously iterate on our paid advertising creative efforts.
Minimum 4 years of experience in relevant fields (growth, performance, digital marketing, finance, and/or economics).
Experience in strategy, building and scaling acquisition and retention channels.
Hands on executional experience of paid social and/or paid search platforms.
Experience building and scaling acquisition and retention channels, managing technical tools and implementing testing opportunities.
Global marketing experience is a plus.
Project Management
Time Management Skills
e-Commerce technologies
Data analysis and presentation skills
Performance marketing/growth marketing
Verbal communication
Prioritizing skills
written communication
Flexibility/Adaptability
Detail Oriented and Organized
Multi tasker
According to JobzMall, the average salary range for a Performance Marketing Manager in 5764 W Jefferson Blvd, Los Angeles, CA 90016, USA is between $60,000 and $90,000 per year.
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GOAT is the global platform for style. Founded in 2015 to bring trust to the sneaker community, the technology platform has since expanded to offer apparel and accessories. Through its unique positioning between the primary and resale markets, the company is able to deliver authentic product to over 20M members across 164 countries.
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