Senior Manager, Marketing Measurement Science

As a Senior Manager of Marketing Measurement Science at General Motors, you will play a crucial role in driving data-driven decision making and optimizing marketing strategies for one of the largest and most iconic automotive companies in the world. We are seeking a seasoned leader with a strong background in data analytics, marketing research, and measurement methodologies. This is a unique opportunity to make a significant impact on the success of our marketing efforts and contribute to the overall growth of our company. If you are passionate about using data to drive business results and have a proven track record of leading successful marketing measurement initiatives, we want to hear from you. Join our dynamic team and be a part of shaping the future of General Motors.

1. Lead the development and implementation of a comprehensive marketing measurement strategy for General Motors, utilizing data-driven insights to inform decision making and optimize marketing efforts.
2. Manage and mentor a team of marketing analysts and researchers, providing guidance and support in utilizing advanced analytics tools and techniques to measure marketing effectiveness.
3. Collaborate with cross-functional teams including Marketing, Sales, and Finance to identify key business questions and develop measurement plans that align with company goals and objectives.
4. Utilize a variety of data sources and tools to collect, analyze, and interpret marketing data, providing actionable insights and recommendations to drive business growth.
5. Stay current on industry trends, best practices, and advancements in marketing measurement methodologies, and continuously evaluate and improve processes and tools to ensure the most accurate and effective measurement practices.
6. Develop and maintain relationships with external partners and vendors to leverage their expertise and resources for marketing measurement initiatives.
7. Communicate findings and recommendations to senior leadership and key stakeholders, both verbally and through visual presentations, to inform and influence business decisions.
8. Manage the budget and resources allocated to marketing measurement projects, ensuring efficient and effective use of resources.
9. Act as a subject matter expert on marketing measurement, providing guidance and training to teams across the organization to increase data literacy and understanding of measurement methodologies.
10. Drive a culture of data-driven decision making within the organization, promoting the use of data to inform marketing strategies and drive business growth.

According to JobzMall, the average salary range for a Senior Manager, Marketing Measurement Science in Austin, TX, USA is between $130,000 to $185,000 per year. However, this can vary depending on factors such as the size and industry of the company, years of experience, and additional skills and certifications.

We are a global team of diverse and talented people—from creative design to engineering and software development to manufacturing to marketing and finance—making contributions that extend far beyond our job titles and often bringing our life’s passion to our work. Get to know us and hear how we’re discovering more out of our careers with General Motors.