Digital Marketing Specialist

Are you a skilled digital marketer looking for a new and exciting opportunity? Expedia Group is seeking a talented individual to join our team as a Digital Marketing Specialist. As a global leader in the travel industry, we are constantly looking for innovative ways to reach and engage with our customers. In this role, you will have the chance to use your expertise in digital marketing to drive growth and enhance our online presence. If you are passionate about all things digital, have a keen eye for analytics, and are always up for a challenge, we want to hear from you! Join us at Expedia Group and take your career to new heights.

1. Develop and implement digital marketing strategies to increase brand awareness and drive customer engagement.
2. Create and manage campaigns across various digital channels, including social media, email marketing, and paid advertising.
3. Conduct market research and analyze data to identify trends and insights to inform marketing strategies.
4. Collaborate with cross-functional teams to optimize website performance and user experience.
5. Monitor and report on key performance metrics and provide recommendations for improvement.
6. Stay up-to-date with industry trends and best practices in digital marketing.
7. Utilize SEO and SEM techniques to improve search engine rankings and drive traffic to our website.
8. Develop and maintain relationships with external partners to expand our reach and visibility.
9. Manage and allocate budgets effectively to achieve marketing goals.
10. Continuously test and optimize campaigns to improve ROI and conversion rates.
11. Stay abreast of new and emerging digital marketing tools and platforms and make recommendations for their implementation.
12. Collaborate with creative teams to develop engaging and visually appealing content for digital campaigns.
13. Stay informed on competitor activities and industry trends to identify potential opportunities for growth.
14. Act as a brand ambassador for Expedia Group and maintain a positive and professional image at all times.
15. Mentor and assist junior team members in their professional development and growth.

According to JobzMall, the average salary range for a Digital Marketing Specialist in Vancouver, BC, Canada is between $45,000 to $75,000 per year. This range can vary depending on factors such as experience, skills, and industry. Some highly experienced specialists may earn up to $100,000 or more in this role.

Expedia Group is an American global travel technology company. Its websites, which are primarily travel fare aggregators and travel metasearch engines, include CarRentals.com, CheapTickets, Expedia.com, HomeAway, Hotels.com, Hotwire.com, Orbitz, Travelocity, trivago, and Venere.com.