Manager, Measurement & Insights

Manages and monitors Marketing Research Analysts and Representatives within the Market Research & Planning team. Collaborates with the VP, Director and cross-functional VPs and Directors in creating and implementing research training modules. Oversees research projects and evaluates reports/summaries of findings. Oversees the research of target markets, ratings and market responses to programs and campaigns. Manages Marketing Research budget. Manages the collection and analysis of relevant information concerning current and potential markets and competitors. Trains management to use both accepted and innovative research techniques, standards and practices. Develops market research designs, designs studies to define market segments and conducts competitive research and analysis. Consistent exercise of independent judgment and discretion in matters of significance.

According to JobzMall, the average salary range for a Manager, Measurement & Insights in 1255 W North Ave, Chicago, IL 60642, USA is between $74,000 and $140,000 per year. This is based on the salaries of professionals in the same position across the United States. The salary range may vary depending on the individual's experience, qualifications, and location.

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